CAMPAIGN MONITORING GUIDANCE
We work with your team or external agencies in 3 ways:
Consult
We support you however needed,whether creating content,
selecting target segments to blending proprietary data sets or
building customized indices.
Evaluate
Our customized and insightful dashboards help you monitor
and evaluate your key metrics,from standalone promotions to
multi-layer marketing campaigns.
Monitor
Receive timely alerts on key events,such as meeting target metrics,
or to manage negative chatter in the case of negative events.
SOCIAL AND DIGITAL DATA
We acquire millions of data points daily across social networks, blogs, feeds, wikis, forums, new sites and more.
Corrections
We scrub our data using proprietary processes and systems to ensure we don’t exclude important insights.
Data
We process hundreds of millions of data points into simplified views to help you view info flows between sources and networks.
Track
Follow how quotes,phrases,hyperlinks,mentions and hashtags flow across networks.
POWERFUL SOCIAL LISTENING
We use all our data sources, processes and machine-learning techniques to understand and trace the spread of online networks.
DATA INFERENCES AND PREDICTIONS
The goal is to understand what ideal media campaigns related to a topic would look like, specifically:
Influence
Understand connections to mutation
of information in Pakistan.
Sentiments
View relative changes in attitudes and
sentiments on selected topics.
Attention Patterns
We will provide live dashboards to support
benchmarked reach and engagements
Data Completeness
Current algorithms and methods for finding influential nodes (users, media sources), designing viral media campaigns, or studying information diffusion processes assume access to complete data. These algorithms fail given the distorted cascade properties caused by incomplete data.
Sources
Get a blueprint to help gain higher engagements for the different media sources. Increase the popularity of a certain piece of information using the right media sources and types.
Thematic Aspects
Deliver successful campaigns by communicating the right messages to the right audiences in the right context using relevant and resonating themes.
Demographics
Ensure marketing content travels the needed distance in social and digital web. Target the right audiences with relevant information based on current preferences.
Cross-Communication
Leverage communication schematics to benefit from faster and wider organic growth from timely cross-channel content communication.